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• TAO NYC OWNER HOW TO

What better way to do that than through unique experiences.

It’s about being together but then capturing that and pushing it back digitally to memorialise the great time you had. It’s not only about going out and getting together. Tell me about the process behind bringing in this massive Ferris wheel.

With that, I think we have a really good shot at success. People all over Singapore will make this their new nightlife home, and people all over the region will come and visit. If we execute on all cylinders, I think the experience we create here will be unmatched. We have built something completely iconic and is ahead of its time, nightlife wise. It’s actually smaller than the Marquee in Vegas but the drama here is twice what we have there. But if you really look at the space, it’s a very intimate space. When you see the space, it’s very dramatic it has the 80 ft ceilings, the 60 ft LED screens, the photobooth Ferris wheel. What makes you so confident to invest into such a huge space here and make it a success? Marquee is going to be the anchor venue as you mentioned. Every single week the numbers get better and every week we’re introducing new concepts, new food, and our Saturday Soiree supper club party has grown dramatically from the day we rolled it out. We’ve had some amazing people come through because they know the brand, they know us internationally. We have done some amazing events up there. Lavo was the first opening for Tao in Singapore. We are always open to possibilities, but right now we are laser-focused on Singapore. We’re not thinking about anything else other than this building and our four venues.

As far as Asia is concerned, we are really focused on Singapore right now. We have a lot of expansion planned in the United States, especially New York. Are there plans to venture outside of MBS? Sometimes we’re just alone in a four-walled building, like in Chicago.Īll your concepts are open in MBS. This has been a better opening because we have a real partner helping us day-to-day. This is particularly helpful because we have a great partner supporting us even while we’re building. There’s an amazing in-house team here that supports us on everything from construction to marketing to all the infrastructure we need to staffing a great team. Every time to go to a new market there are new nuances, but the good news is that we’ve got a lot of support from MBS. This is unique because we are in this building. We have now finally, after many years, figured it out, and almost done with all four venues that are coming here, the anchor being Marquee.Īre there any major differences opening here compared to other big cities?

TAO NYC OWNER HOW TO

For seven years, we’ve been coming here, figuring out how to masterplan something that would be a good fit for Tao Group and MBS. With such a great relationship with them, and we’ve done so well as a partnership there, they said please come see what we do in Singapore. The reason we chose Singapore with Lavo being the first here at the roof of MBS, is because our Vegas partners that we have restaurants, pool clubs and nightclubs with in Vegas, Las Vegas Sands, is the parent company of MBS. We took a peek inside the mind of Jason Strauss, co-founder of Tao Group (alongside Noah Tepperberg), and found out how Singapore fits in with the expansion of his nightlife empire.Īfter openings in cities around the world, why have you chosen Singapore as your next focal point? A Tao Group loyalty app that ties together all their concepts-over 30 of them in New York, Las Vegas, Sydney, Los Angeles, Chicago, and of course Singapore-will also soon launch.

Soon to open are Avenue (May 2019) and Koma (2H2019), the former a fun and swanky lounge with its own drive-through entrance, and the latter a Kyoto-inspired modern Japanese restaurant and sushi bar. While this anchor concept from Tao Group (who first brought us Lavo Singapore in Jan 2018) will easily be entertaining us for years to come, they’re not stopping there. Not to mention the big names in EDM that graced its opening nights, ranging from Tiesto on its April 12 grand opening to the likes of Steve Aoki and Kaskade following closely after. The biggest of its kind here, the club houses four full-service bars, a near floor-to-ceiling high-definition LED screen, a life-sized eight-cabin Ferris wheel, two adrenaline-inducing spiraling tube slides, and more. The opening of Marquee Singapore-a massive three-storey, 2,300 sqm nightclub taking over what was once a theatre in Marina Bay Sands-heralded a new dawn for the local nightlife scene.